The importance of a good UI
Online companies are quickly realizing that a user-friendly website is one of the most important instruments for achieving success. This not only refers to usability, but also managing business contacts and building relationships with customers. In this article we will try to explain why it is necessary to focus on these three areas.
First of all, let’s talk about the importance of usability. Did you know that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience. (Mifsud, Usability Geek).
So, it is clear that a great user experience and usability of your website and its interface has a huge effect on the company’s success.
However, many companies don’t realize how important the other two areas are: building business contacts and customer relationships. If we focus on these two instead of just usability, we will be able to increase our success significantly.
How exactly do you build business contacts? You need to create an easy-to-use platform where people can contact you easily. This way any non-customers who would like to become potential customers can get in touch with you easily through different channels (chat functionality, email etc.). The more ways they have for contacting you and providing feedback or asking questions about
Also, if you want your message to be spread by word of mouth, make sure your product or service has excellent user experience in order to create trust among potential buyers. If people enjoy using your site or app it will encourage others to recommend it.
User interface affects the buying cycle. Today’s marketers and consumers agree that a good user interface helps to build trust and leads to shorter buying cycles. For example, if you’ve ever bought anything online, most likely the process was very straightforward. Additionally, it is now common practice for many companies to provide live chat right on their websites. This is an excellent solution for those who want to ask some questions but don’t want to wait for someone to pick up on the phone.
A friendly user experience is also very time-efficient; people will easily come back again if they know it won’t take them ages to find what they are looking for or complete a transaction (in case they need something else). The same principle applies if buyers can contact you via social media or via online forms.
Another important factor that should be taken into consideration is that if users like the interface and appreciate the design, they will likely recommend your products or services to others. This is a great way for new customers to find out about your company; it’s also much cheaper than buying advertisements in traditional media . Additionally, user interface and design can affect other elements such as search engine optimization (SEO). The reason for this lies in psychology: when people like using something, they make positive associations with it which affects how they perceive your brand.
Of course there are many more factors one should take into consideration when designing the perfect user experience but these three are probably the most important ones.
Finally, don’t forget that the buying cycle of your customers is what you’re after. Online sales are more often than not a result of referrals or recommendations from friends, family or colleagues. Keep in mind that online shopping has become so popular that people will almost always check out several sites before making a decision. If you have an effective user interface this ensures quick and smooth flow between the different channels used by your customer during their buying process . The better these are connected, the less likely they are to leave your website without completing payment options due to anxiety about security or payment issues.
By considering all of these different aspects of user interface design, you can greatly improve your company’s success rate through faster business performance, minimized consumer abandonment, and increased client satisfaction.
Hope you got something of value from this post. If you have something to add to the conversation drop a comment below.